Course Information

Media Crisis Management

Equip participants with a practical process for identifying, responding to, communicating during and recovering from media crises.

Facilitator guiding communication skills for corporate management teams

Faculty presentation in a training class

Learners participating in training activities

Discussion in a corporate training program

Overview of an in-house corporate training class

Facilitator guiding learners through practice

Group photo of learners at the end of the course

Table of Contents

Course Overview
Training Objectives
Target Participants
Course Content
Training Methodology
Class Information
Learning Materials & Certification
Faculty Team
Masterskills Profile
Representative Clients

1. Course Overview

A media crisis can escalate quickly when information is unclear, responses are delayed, or stakeholders communicate inconsistent messages. Organizations need predefined roles, escalation flows and response principles before an incident occurs.

The course focuses on early warning, risk assessment, response-team setup, message development, press relations, social media monitoring and reputation recovery.

Participants practice analyzing crisis scenarios and developing response options from early warning through post-crisis learning.

2. Training Objectives

Distinguish communication issues, incidents and crises that require formal response activation.
Identify crisis signals, causes, stakeholder impacts and communication priorities.
Set up a response team with roles, approval flows and handling procedures.
Develop core messages and prepare spokespersons for sensitive situations.
Coordinate communication with the press, social media, employees, customers and other stakeholders.
Prepare reputation-recovery actions and post-crisis improvement measures.

3. Target Participants

Executive leaders and authorized spokespersonsMake decisions, approve responses and represent the organization during a crisis.
Brand, marketing and communications managersDevelop plans, messages and coordination across communication channels.
Communications and public relations specialistsMonitor signals, prepare content and support response execution.
Managers of public-facing unitsUnderstand coordination roles and information-sharing principles when incidents occur.

4. Course Content

The content follows the crisis-handling cycle from early warning, response organization and communication to reputation recovery.

PART 01 Overview of Media Crisis Management

Concept of media crisis in a corporate context.
Differences among incidents, complaints and crises.
Common types of media crises.
Impacts on reputation, customers and employees.
Basic media-crisis lifecycle.
Principles of fast, accurate and consistent response.

PART 02 Signal Detection and Risk Assessment

Monitor public opinion in the press and on social media.
Identify signs of an emerging crisis.
Analyze sources of spread and impact level.
Assess affected stakeholder groups.
Prioritize communication responses.
Build a likelihood-and-impact risk matrix.

PART 03 Response Team and Handling Process

Form a cross-functional crisis response team.
Assign spokesperson, approver and coordinator roles.
Establish urgent internal reporting flows.
Define response times by severity level.
Prepare facts, records and supporting evidence.
Practice building a crisis-response map.

PART 04 Messages and Spokespersons

Define key messages for each audience group.
Acknowledge issues within an appropriate scope.
Show responsibility, empathy and commitment to action.
Avoid blaming, evasion and emotional reactions.
Prepare Q&A for sensitive questions.
Practice drafting an initial response statement.

PART 05 Press and Social Media Management

Work with journalists using consistent information.
Monitor negative comments, shares and posts.
Classify responses that need reply or monitoring.
Handle fake news, misinformation and public speculation.
Coordinate website, fanpage, email and internal channels.
Practice multi-channel response handling.

PART 06 Reputation Recovery and Learning

Monitor public sentiment after the response.
Provide transparent updates on corrective actions.
Care for affected customers and partners.
Evaluate weaknesses in the handling process.
Improve crisis-prevention policies.
Build a communication recovery plan.

5. Training Methodology

Classes are conducted in small groups with a learner-centered approach. The facilitator provides concise input, then guides discussion, scenario practice, feedback and debriefing so participants can convert knowledge into applicable workplace behavior.

Group Discussion Individual Exercises Group Presentations Brainstorming Techniques Facilitated Practice Experiential Projects In-Class Activities Role-Play Activities Class Presentations

6. Class Information

Expected Opening Date	Schedule	Time	Location	Tuition Fee	Register
To be updated	Saturday – Sunday	08:30 – 16:30	Ho Chi Minh City	VND 4,500,000	Register
To be updated	Monday – Thursday	18:00 – 21:30	Hanoi	VND 4,500,000	Register

10% discount for registration at least 15 days in advance, groups of three or more learners, or loyal clients.Reserve a Seat

Note: The opening schedule above is tentative and may be adjusted depending on registration numbers, class organization conditions and the actual training plan. Masterskills will confirm the official schedule with learners before the start date.

Duration: 2 days / 4 sessions; maximum 35 learners per class.
Ho Chi Minh City: 224 Dien Bien Phu Street, Ban Co Ward, Ho Chi Minh City.
Hanoi: 51 Le Dai Hanh Street, Hai Ba Trung Ward, Hanoi.
In-house corporate training: Delivered at the client’s office or factory; quotation depends on design scope, location and class size.
Additional costs: Trainer travel and accommodation costs are determined according to the delivery location, if applicable.

7. Learning Materials & Certification

Learners receive copyrighted course materials developed by Masterskills, practice handouts, self-assessment forms and reference materials closely aligned with business situations.

Copyrighted Course MaterialsStandardized content updated according to course objectives.

Practice ToolsChecklists, handouts, feedback templates and personal action plans.Explore Toolkits

Certificate of Completion

Learners who meet attendance and practice requirements receive a Masterskills certificate of completion.

8. Faculty Team

Masterskills faculty and experts have practical management, consulting and training experience in fields aligned with the program content.

MBA. Le Hoang Quan

Strategic marketing and branding expert. Strategic marketing, brand management, communications and sustainable growth.

TS. Thai Tri Dung - Chuyen gia managers human resources & tam ly behaviors

Dr. Thai Tri Dung

Human resource management and behavioral psychology expert. Leadership, managerial psychology, negotiation, culture and organizational behavior.

View Faculty Profiles

9. Masterskills Profile

View Profile

Masterskills’ training capabilities, areas of expertise, delivery methodology and experience partnering with organizations.

Client feedback after attending a Masterskills course

Client Testimonials

“The media crisis management course provides practical content, workplace-focused exercises and clear facilitation. The facilitator helps participants use appropriate tools, analyze situations and develop solutions that can be applied after the program.”

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