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Course Information

Planning and Implementing Online Marketing

Planning and Implementing Online Marketing

This program helps participants build online marketing plans, select channels, organize campaigns and measure performance against business objectives.

Facilitator coaching communication skills for corporate management teams
Real classroom session at Masterskills Facilitator presenting in a training class Participants joining a training activity Discussion in a corporate training program Overview of an in-house corporate training class Facilitator guiding participants through practice Group activity during the training course Group photo of participants at the end of the course
Table of Contents
  1. Course Introduction
  2. Learning Objectives
  3. Target Participants
  4. Course Content
  5. Training Methodology
  6. Class Information
  7. Materials & Certification
  8. Training Faculty
  9. Masterskills Capability Profile
  10. Representative Clients

1. Course Introduction

Planning and Implementing Online Marketing is designed for organizations that need a practical and consistent approach to online marketing planning and execution. The course links business context, people capability and daily work practices so participants can apply what they learn immediately.

The program focuses on foundational mindset for online marketing, market and target customer analysis and setting objectives and online marketing strategy, then guides participants through practice, discussion and application planning.

Through case studies, group discussion, role play and facilitated exercises, participants develop a shared language, practical tools and concrete actions for improving performance after the program.

2. Learning Objectives

  • Understand the role, principles and business relevance of online marketing planning and execution.
  • Apply structured tools and methods related to market and target customer analysis.
  • Practice communication, analysis and decision-making techniques in realistic workplace situations.
  • Identify common challenges, risks and mistakes when applying online marketing planning and execution at work.
  • Build practical solutions and action plans for individual, team and organizational application.
  • Measure learning outcomes and sustain improvement after the training program.

3. Target Participants

  • Marketing managers and specialistsResponsible for positioning, campaigns, channels and customer communication.
  • Sales and business development teamsNeed to align market messages with customer needs and competitive differentiation.
  • Product and brand teamsNeed practical tools to translate positioning into market activities.
  • Business owners and department headsNeed a structured approach to marketing decisions and performance measurement.

4. Course Content

MODULE 01 Foundational Mindset for Online Marketing
  • Key concepts and business relevance of foundational mindset for online marketing.
  • Common challenges, risks and mistakes in real workplace application.
  • Practical frameworks, checklists and tools for implementation.
  • How to analyze the current situation and identify improvement priorities.
  • Techniques for communication, facilitation and stakeholder alignment.
  • Case discussion based on realistic corporate scenarios.
  • Individual or group exercise to apply the module tools.
  • Application points for transferring foundational mindset for online marketing into daily work.
MODULE 02 Market and Target Customer Analysis
  • Key concepts and business relevance of market and target customer analysis.
  • Common challenges, risks and mistakes in real workplace application.
  • Practical frameworks, checklists and tools for implementation.
  • How to analyze the current situation and identify improvement priorities.
  • Techniques for communication, facilitation and stakeholder alignment.
  • Case discussion based on realistic corporate scenarios.
  • Individual or group exercise to apply the module tools.
  • Application points for transferring market and target customer analysis into daily work.
MODULE 03 Setting Objectives and Online Marketing Strategy
  • Key concepts and business relevance of setting objectives and online marketing strategy.
  • Common challenges, risks and mistakes in real workplace application.
  • Practical frameworks, checklists and tools for implementation.
  • How to analyze the current situation and identify improvement priorities.
  • Techniques for communication, facilitation and stakeholder alignment.
  • Case discussion based on realistic corporate scenarios.
  • Individual or group exercise to apply the module tools.
  • Application points for transferring setting objectives and online marketing strategy into daily work.
MODULE 04 Channel Selection and Implementation Content Development
  • Key concepts and business relevance of channel selection and implementation content development.
  • Common challenges, risks and mistakes in real workplace application.
  • Practical frameworks, checklists and tools for implementation.
  • How to analyze the current situation and identify improvement priorities.
  • Techniques for communication, facilitation and stakeholder alignment.
  • Case discussion based on realistic corporate scenarios.
  • Individual or group exercise to apply the module tools.
  • Application points for transferring channel selection and implementation content development into daily work.
MODULE 05 Organizing Implementation and Managing Campaigns
  • Key concepts and business relevance of organizing implementation and managing campaigns.
  • Common challenges, risks and mistakes in real workplace application.
  • Practical frameworks, checklists and tools for implementation.
  • How to analyze the current situation and identify improvement priorities.
  • Techniques for communication, facilitation and stakeholder alignment.
  • Case discussion based on realistic corporate scenarios.
  • Individual or group exercise to apply the module tools.
  • Application points for transferring organizing implementation and managing campaigns into daily work.
MODULE 06 Measurement, Optimization and Performance Reporting
  • Key concepts and business relevance of measurement, optimization and performance reporting.
  • Common challenges, risks and mistakes in real workplace application.
  • Practical frameworks, checklists and tools for implementation.
  • How to analyze the current situation and identify improvement priorities.
  • Techniques for communication, facilitation and stakeholder alignment.
  • Case discussion based on realistic corporate scenarios.
  • Individual or group exercise to apply the module tools.
  • Final action plan for applying the course after training.

5. Training Methodology

Classes are organized in small groups with a learner-centered approach. The facilitator provides concise input, then leads discussion, situational practice, feedback and lesson consolidation so participants can turn knowledge into applied behavior.

Group Discussion Individual Exercises Group Presentation Brainstorming Techniques Practice with the Facilitator Experiential Project In-Class Activities Role-Play Activities Class Presentation

6. Class Information

Expected Opening DateScheduleClass TimeLocationTuition FeeRegister
UpdatingSaturday – Sunday08:30 – 16:30Ho Chi Minh City4.500.000 VNDRegister
UpdatingMonday – Thursday18:00 – 21:30Ha Noi4.500.000 VNDRegister
Uu dai 10%: register before 15 ngay, nhom from 3 participants or customers than thiet.Reserve a Seat

Note: The opening schedule above is tentative and may be adjusted depending on registration numbers, class delivery conditions and the actual training plan. Masterskills will confirm the official schedule with participants before the opening date.

  • Duration: 2 days / 4 sessions; maximum 35 participants per class.
  • Ho Chi Minh City: 224 Dien Bien Phu Street, Ban Co Ward, Ho Chi Minh City.
  • Ha Noi: 51 Le Dai Hanh Street, Hai Ba Trung Ward, Ha Noi.
  • Corporate In-House Training: Delivered at the company office or factory; quotation is based on design scope, location and class size.
  • Additional Expenses: Facilitator travel and accommodation expenses are determined based on the delivery location, if applicable.

7. Learning Materials & Certification

Participants receive copyrighted course materials developed by Masterskills, practical handouts, self-assessment forms and reference materials aligned with business situations.

Copyrighted Course MaterialsStandardized content updated to match the course objectives.
Practical ToolsChecklists, handouts, feedback templates and personal action plans.Explore the Toolkits
Masterskills course completion certificate sample

Course Completion Certificate

Participants who meet attendance and practice requirements will receive a Masterskills certificate of program completion.

8. Training Faculty

Masterskills facilitators and experts have practical management, consulting and training experience in fields aligned with the program content.

MBA. Lê Hoàng Quân - Strategic marketing and branding expert

MBA. Lê Hoàng Quân

Strategic marketing and branding expert. Specialized in marketing strategy, brand management, communications and sustainable growth.

MBA. Nguyễn Hữu Thái Hòa - Strategy and digital transformation expert

MBA. Nguyễn Hữu Thái Hòa

Strategy and digital transformation expert. Specialized in corporate strategy, digital transformation, business model innovation and growth.

View Faculty Profiles

9. Masterskills Capability Profile

Masterskills training capability profile View Profile

Masterskills training capabilities, areas of expertise, delivery methodology and experience partnering with organizations.


Client testimonials after attending Masterskills courses

Client Testimonials

“The Planning and Implementing Online Marketing course provides practical content, workplace-relevant practice activities and clear facilitation. The facilitator helps participants use appropriate tools, analyze cases and develop action plans that can be applied at work after the program.”

View More Client Testimonials

10. Representative Clients

Selected practical training programs with content related to this course topic that Masterskills has delivered for organizations.

Internal Communication - Company Dien Luc Dau Khi Ca Mau – HCMC Internal CommunicationCompany Dien Luc Dau Khi Ca Mau – HCMC Skills Online Marketing - Trung Tam Kinh Doanh VNPT - HCMC Skills Online MarketingTrung Tam Kinh Doanh VNPT - HCMC Crisis Communication Management - JSC Thinh Vuong TVT – HCMC Crisis Communication ManagementJSC Thinh Vuong TVT – HCMC Quan Tri risk & Bao Mat information - Company CP AceCook VietNam – HCMC Quan Tri risk & Bao Mat informationCompany CP AceCook VietNam – HCMC Leadership Skills Development (Class 1) - Co., Ltd. DNS GLOBAL Vietnam - Dong Nai Leadership Skills Development (Class 1)Co., Ltd. DNS GLOBAL Vietnam - Dong Nai Leadership Skills Development (Class 2) - Co., Ltd. DNS GLOBAL Vietnam - Dong Nai Leadership Skills Development (Class 2)Co., Ltd. DNS GLOBAL Vietnam - Dong Nai Employee Management and Development Skills - Company AustGrow VietNam - Dong Nai Employee Management and Development SkillsCompany AustGrow VietNam - Dong Nai Skills Viet report - Nha May handle Khi Nam Con Son – HCMC Skills Viet reportNha May handle Khi Nam Con Son – HCMC

View Representative Clients

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