Course Information
Telephone Sales Pitching Skills
Telephone Sales Pitching Skills
This program helps salespeople prepare calls, create interest, discover customer needs and close the next step by telephone.
Table of Contents
1. Course Introduction
Telephone Sales Pitching Skills is designed for organizations that need a practical and consistent approach to telephone sales pitching. The course links business context, people capability and daily work practices so participants can apply what they learn immediately.
The program focuses on mindset for telephone sales, preparation before calling customers and opening the call and creating interest, then guides participants through practice, discussion and application planning.
Through case studies, group discussion, role play and facilitated exercises, participants develop a shared language, practical tools and concrete actions for improving performance after the program.
2. Learning Objectives
- Understand the role, principles and business relevance of telephone sales pitching.
- Apply structured tools and methods related to preparation before calling customers.
- Practice communication, analysis and decision-making techniques in realistic workplace situations.
- Identify common challenges, risks and mistakes when applying telephone sales pitching at work.
- Build practical solutions and action plans for individual, team and organizational application.
- Measure learning outcomes and sustain improvement after the training program.
3. Target Participants
- Sales representatives and business development staffDirectly approach customers, discover needs and present solutions.
- Account managers and customer-facing employeesNeed to communicate value and handle customer responses professionally.
- New sales employeesWant to build confidence and a practical foundation for customer conversations.
- Sales supervisors and team leadersNeed to coach teams and standardize sales communication quality.
4. Course Content
MODULE 01 Mindset for Telephone Sales
- Key concepts and business relevance of mindset for telephone sales.
- Common challenges, risks and mistakes in real workplace application.
- Practical frameworks, checklists and tools for implementation.
- How to analyze the current situation and identify improvement priorities.
- Techniques for communication, facilitation and stakeholder alignment.
- Case discussion based on realistic corporate scenarios.
- Individual or group exercise to apply the module tools.
- Application points for transferring mindset for telephone sales into daily work.
MODULE 02 Preparation Before Calling Customers
- Key concepts and business relevance of preparation before calling customers.
- Common challenges, risks and mistakes in real workplace application.
- Practical frameworks, checklists and tools for implementation.
- How to analyze the current situation and identify improvement priorities.
- Techniques for communication, facilitation and stakeholder alignment.
- Case discussion based on realistic corporate scenarios.
- Individual or group exercise to apply the module tools.
- Application points for transferring preparation before calling customers into daily work.
MODULE 03 Opening the Call and Creating Interest
- Key concepts and business relevance of opening the call and creating interest.
- Common challenges, risks and mistakes in real workplace application.
- Practical frameworks, checklists and tools for implementation.
- How to analyze the current situation and identify improvement priorities.
- Techniques for communication, facilitation and stakeholder alignment.
- Case discussion based on realistic corporate scenarios.
- Individual or group exercise to apply the module tools.
- Application points for transferring opening the call and creating interest into daily work.
MODULE 04 Discovering Needs and Presenting Benefits
- Key concepts and business relevance of discovering needs and presenting benefits.
- Common challenges, risks and mistakes in real workplace application.
- Practical frameworks, checklists and tools for implementation.
- How to analyze the current situation and identify improvement priorities.
- Techniques for communication, facilitation and stakeholder alignment.
- Case discussion based on realistic corporate scenarios.
- Individual or group exercise to apply the module tools.
- Application points for transferring discovering needs and presenting benefits into daily work.
MODULE 05 Handling Refusals and Closing the Next Step
- Key concepts and business relevance of handling refusals and closing the next step.
- Common challenges, risks and mistakes in real workplace application.
- Practical frameworks, checklists and tools for implementation.
- How to analyze the current situation and identify improvement priorities.
- Techniques for communication, facilitation and stakeholder alignment.
- Case discussion based on realistic corporate scenarios.
- Individual or group exercise to apply the module tools.
- Application points for transferring handling refusals and closing the next step into daily work.
MODULE 06 Post-Call Follow-Up and Performance Optimization
- Key concepts and business relevance of post-call follow-up and performance optimization.
- Common challenges, risks and mistakes in real workplace application.
- Practical frameworks, checklists and tools for implementation.
- How to analyze the current situation and identify improvement priorities.
- Techniques for communication, facilitation and stakeholder alignment.
- Case discussion based on realistic corporate scenarios.
- Individual or group exercise to apply the module tools.
- Final action plan for applying the course after training.
5. Training Methodology
Classes are organized in small groups with a learner-centered approach. The facilitator provides concise input, then leads discussion, situational practice, feedback and lesson consolidation so participants can turn knowledge into applied behavior.
6. Class Information
| Expected Opening Date | Schedule | Class Time | Location | Tuition Fee | Register |
|---|---|---|---|---|---|
| Updating | Saturday – Sunday | 08:30 – 16:30 | Ho Chi Minh City | 4.500.000 VND | Register |
| Updating | Monday – Thursday | 18:00 – 21:30 | Ha Noi | 4.500.000 VND | Register |
Note: The opening schedule above is tentative and may be adjusted depending on registration numbers, class delivery conditions and the actual training plan. Masterskills will confirm the official schedule with participants before the opening date.
- Duration: 2 days / 4 sessions; maximum 35 participants per class.
- Ho Chi Minh City: 224 Dien Bien Phu Street, Ban Co Ward, Ho Chi Minh City.
- Ha Noi: 51 Le Dai Hanh Street, Hai Ba Trung Ward, Ha Noi.
- Corporate In-House Training: Delivered at the company office or factory; quotation is based on design scope, location and class size.
- Additional Expenses: Facilitator travel and accommodation expenses are determined based on the delivery location, if applicable.
7. Learning Materials & Certification
Participants receive copyrighted course materials developed by Masterskills, practical handouts, self-assessment forms and reference materials aligned with business situations.
10. Representative Clients
Selected practical training programs with content related to this course topic that Masterskills has delivered for organizations.
Sales Staff Supervision SkillsToyota Ben Thanh Company – Ho Chi Minh City
Professional Sales Staff SupervisionFMC Vietnam Company – Ho Chi Minh City
Giam Sat Kenh salesCorporation Buu Dien Viet Nam (VNPost) - HCMC
Customer Psychology & BehaviorRMIT University – Ho Chi Minh City
Customer Psychology & BehaviorBayer Vietnam Company – Nam Dinh
B2B Customer Psychology & BehaviorE-Soft Vietnam Company – Ho Chi Minh City
Professional Selling SkillsJSC Thuc An Chan Nuoi Pilmico VietNam - Dong Thap
Customer Psychology & BehaviorBayer Vietnam Company – Nam Dinh
Ready to strengthen telephone sales pitching capability for your team?
Masterskills experts are ready to advise on a Telephone Sales Pitching Skills program tailored to your organization’s goals and business context.

