Course Information

Persuasive Communication Skills

Develop influential messaging, objection handling and audience persuasion based on relevant needs, benefits and evidence.

Facilitator guiding communication skills for corporate management teams

Faculty presentation in a training class

Learners participating in training activities

Discussion in a corporate training program

Overview of an in-house corporate training class

Facilitator guiding learners through practice

Group photo of learners at the end of the course

Table of Contents

Course Overview
Training Objectives
Target Participants
Course Content
Training Methodology
Class Information
Learning Materials & Certification
Faculty Team
Masterskills Profile
Representative Clients

1. Course Overview

Persuasive communication helps employees present ideas, proposals and recommendations in a way that is clear, credible and aligned with audience interests.

The course emphasizes understanding the audience, structuring arguments, using evidence, managing emotions and responding to objections constructively.

Participants practice persuasive conversations in meetings, internal coordination, customer discussions and proposal presentations.

2. Training Objectives

Analyze audience needs, motivations and concerns before persuading.
Develop clear messages that connect features, benefits and business value.
Use evidence, examples and stories to strengthen credibility.
Handle objections with questions, clarification and constructive responses.
Apply persuasive communication in meetings, proposals and customer conversations.

3. Target Participants

Sales and consulting personnelCommunicate value and handle customer objections.
Managers and team leadersPersuade teams, internal customers or partners to collaborate.
Specialists and project personnelPresent proposals, initiatives or resource requests.
Employees seeking influenceIncrease influence in daily workplace communication.

4. Course Content

The program combines core concepts, practical tools, scenario discussion and guided exercises to support application in daily work.

PART 01 Persuasive Communication Mindset

Difference between persuasion and pressure.
Principles of ethical persuasion at work.
Understanding audience needs and interests.
Building credibility before influencing.
Balancing logic, emotion and trust.
Common mistakes in persuasive conversations.

PART 02 Audience Analysis

Identify decision makers and influencers.
Analyze expected benefits and concerns.
Clarify audience priorities and constraints.
Assess readiness to accept the message.
Prepare information for each stakeholder.
Practice building an audience profile.

PART 03 Message Structure

Define the central message.
Connect the message with audience value.
Organize arguments logically.
Use examples, data and stories.
Prepare a concise opening and conclusion.
Practice rewriting a weak message.

PART 04 Handling Objections

Listen fully before responding.
Clarify the real concern behind objections.
Respond with evidence and empathy.
Avoid defensiveness or unnecessary debate.
Use questions to guide reconsideration.
Practice handling common objections.

PART 05 Influencing in Meetings

Present proposals with clear outcomes.
Gain support from different stakeholders.
Manage disagreement respectfully.
Summarize agreements and next actions.
Use timing and tone appropriately.
Practice persuasive dialogue in a meeting.

PART 06 Application Plan

Apply persuasion to customer, team and internal situations.
Create a checklist for persuasive communication.
Receive feedback on personal communication style.
Build an action plan after the course.
Commit to two practical applications at work.
Review improvement opportunities with peers.

5. Training Methodology

Classes are conducted in small groups with a learner-centered approach. The facilitator provides concise input, then guides discussion, scenario practice, feedback and debriefing so participants can convert knowledge into applicable workplace behavior.

Group Discussion Individual Exercises Group Presentations Brainstorming Techniques Facilitated Practice Experiential Projects In-Class Activities Role-Play Activities Class Presentations

6. Class Information

Expected Opening Date	Schedule	Time	Location	Tuition Fee	Register
To be updated	Saturday – Sunday	08:30 – 16:30	Ho Chi Minh City	VND 4,500,000	Register
To be updated	Monday – Thursday	18:00 – 21:30	Hanoi	VND 4,500,000	Register

10% discount for registration at least 15 days in advance, groups of three or more learners, or loyal clients.Reserve a Seat

Note: The opening schedule above is tentative and may be adjusted depending on registration numbers, class organization conditions and the actual training plan. Masterskills will confirm the official schedule with learners before the start date.

Duration: 2 days / 4 sessions; maximum 35 learners per class.
Ho Chi Minh City: 224 Dien Bien Phu Street, Ban Co Ward, Ho Chi Minh City.
Hanoi: 51 Le Dai Hanh Street, Hai Ba Trung Ward, Hanoi.
In-house corporate training: Delivered at the client’s office or factory; quotation depends on design scope, location and class size.
Additional costs: Trainer travel and accommodation costs are determined according to the delivery location, if applicable.

7. Learning Materials & Certification

Learners receive copyrighted course materials developed by Masterskills, practice handouts, self-assessment forms and reference materials closely aligned with business situations.

Copyrighted Course MaterialsStandardized content updated according to course objectives.

Practice ToolsChecklists, handouts, feedback templates and personal action plans.Explore Toolkits

Certificate of Completion

Learners who meet attendance and practice requirements receive a Masterskills certificate of completion.

8. Faculty Team

Masterskills faculty and experts have practical management, consulting and training experience in fields aligned with the program content.

TS. Thai Tri Dung - Chuyen gia managers human resources & tam ly behaviors

Dr. Thai Tri Dung

Human resource management and behavioral psychology expert. Leadership, managerial psychology, negotiation, culture and organizational behavior.

MBA. Paul Huynh

Leadership and capability development expert. Management skills, critical thinking, execution leadership and coaching.

View Faculty Profiles

9. Masterskills Profile

View Profile

Masterskills’ training capabilities, areas of expertise, delivery methodology and experience partnering with organizations.

Client feedback after attending a Masterskills course

Client Testimonials

“The Persuasive Communication Skills course provides practical content, workplace-focused exercises and clear facilitation. The facilitator helps participants use appropriate tools, analyze situations and develop solutions that can be applied after the program.”

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